shoppermarketing

Based on relevant shopper insights, IMPLIZIT creates strategies and develops concepts that simply sell better. We make a point of developing easy to understand and effective strategies, strong ideas, and a consistent execution resting on the principles of perception. The results are national and international shopper campaigns covering everything from individual activations to comprehensive toolkits.

You have a question about a specific issue regarding Shopper Marketing?
Don’t hesitate to contact Frank Rönspiess!

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sales promotion

IMPLIZIT designs, plans, and produces strong sales and promotion activations based on latest findings in the field of perception psychology. We create impactful and ready-to-use ideas that have a clear benefit for shoppers and retailers. IMPLIZIT coordinates and accompanies activations from project start to the final evaluation – achieving the best possible result for you.
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You have any questions regarding POS promotions?
Just contact Denise Westphalen, she’ll be happy to help!

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POS design

The availability of any information on any product at any given time, even at the POS, is a constant challenge. There are two success strategies to approach this in retail: Easy Shopping vs. extensive POS staging. IMPLIZIT will place your product in the right setting for an optimal product presentation and a better shopper navigation - from displays to shop-in-shop solutions, even in your own stores.

Would you like to learn more about our creative approach?
Contact Björn Lockstein, he can tell you more about it!

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Sales Materials

No sell-out without prior sell-in. That is why IMPLIZIT develops print and digital sell in / sell out materials with strong selling argument in an activating design. For your strong and compelling sales presentation.

You would like to know what this would look like for you?
Denise Westphalen will consult with you to take the next steps.

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OMNISALES

Shoppers aren’t moving in just one channel any longer. They constantly switch back and forth between „worlds“. IMPLIZIT creates sales campaigns that consider all touchpoints; social, local, and otherwise. We create true omnichannel campaigns that make use of the fast developing possibilities – always with the objective in mind to sell more.

How can you reach your objective efficiently?
Talk to Frank Rönspiess about first ideas.

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converts knowledge
into sales.
services

IMPLIZIT increases the purchase probability at the POS.

As a shopper marketing agency IMPLIZIT develops strategies and communication to boost sales at the point of sale. IMPLIZIT is one of the first retail agencies in the field of Neuromarketing. Successfully implementing the latest findings in neurosciences and perception psychology for leading FMCG brands. For POS communication that sells better.

Sales-
Promotions

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POS-
Design

more

Shopper
Marketing

more

Sales
Materials

more

Omni-
sales

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Call shoppers into action before they start thinking.

Frank Rönspiess

Managing Director

beliefs

Because the mind doesn’t take the decision.

Why we buy what we buy.

The way into the mind and therefore into the decision making process of the shoppers will involve important emotional messages. They might impact the subconscious stronger than you think. Did you know that the actual conscious will often only be activated only to justify unconscious actions?

This means that the unconscious purchasing motives are the true driving forces controlling behavior at the POS. Knowing these unconscious forces and how to translate them into impactful, relevant, and multi-sensory messages is the way to win the purchase argument.

IMPLIZIT brings these subconscious motifs to light with their own research tools. Allowing us to create the right POS communication that will increase sales noticeably.

benefits

Clients
work with
IMPLIZIT to …

…
increase their
sell-in.

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…
generate
new insights.

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…
launch new
products more
successfully.

more

…
launch new products
more successfully.

considering shopper types and channels.

execution of the emotionally most impactful messages - brain-friendly.

international network to translate codes to ensure the impact on an international level.

…
win new
target groups.
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more

…
efficiently reach
more and
new shoppers.

more

…
boost
sales.

more

…
boost sales.

development of creative, target group-
relevant sales promotions.

execution, booking, and production of all necessary media.

constant revision of the neuronic brandfit
to achieve objectives.

The best thing
I did for my
team was to recommend IMPLIZIT.

Andreas Billker

Senior Commercial Strategy Manager
Kellogg Northern Europe GmbH
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References

Clients that trust us.

We are proud to say that globally renowned brands rely on our knowledge everyday. We are especially happy that we have been successfully working with many of our clients for several years now. Establishing longterm partnerships.

Shoppers don’t know what shoppers don’t know.

Björn Lockstein

Managing Director

testing

Asking the right questions the right way.

Everyday we need to find answers to questions like: Which message promises the most sales? Which channel is the right one? Which promotion will be the most successful? Which USP will hit the mark? The answers can only be found within the shopper, even though he himself doesn’t know them. To research insights and review the impact of activations and communication, we rely on different methods that will bypass the conscious of our test persons.
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Perfect to obtain purchase decision motives and to review communication, no matter above or below the line. Just tell us what your questions are and we will develop an individual test design that will deliver true answers; straight out of the shoppers subconscious with the objective to increase purchase probabilities.

Do you have a specific question regarding our testing?
Get in touch with Björn Lockstein for more information.

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team

We’ll see you at the point of sale.

We have great people in our team that will work tirelessly and with great enthusiasm on each and every project. They will deliver effective individual solutions to your needs. That is why you will see us more often than not right where the impact of our work is: the POS. Extensive store checks are part of our daily routine just as much as finding the right way to make purchase decisions as easy as breathing. You will experience a great variation of tasks, fascinating brands and exciting projects when working with us. No matter if you are an intrigued client or a prospective colleague - we will welcome you with our biggest smile.

Björn Lockstein

Frank Rönspiess

Dr. Gesa Wemken

Carl Pfefferkorn

Nadine Bohnstedt

Janet Berkoh

Silke Grass

Christian Hinsch-Jensen

Sarah Lepinat-Pröve

Laurie-June Leunert

Esther Lüttmann

Saskia Wilk

Bennet Martins

Laurenz Pfaff

Julia Jebarra

Martin Dehnke

Stefanie Weber

Nele Eisenhauer

Janina Jahnel

Jan-Martin Niedermeier

Birte Hamdorf

Anja Helten

Valeria Rudus

Marei Hupfeld

Alejandro Vazquez

Annika Knop

Vanessa Markovic

Vlada Mokhovataya

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Call to Action.

You would like to sell more? Give us a call and we will discuss everything in detail, how we can strengthen your brand or product at the POS. If you like you can also reach us through the below contact form. We’ll get back to you right away.

IMPLIZIT GmbH
Gasstr. 10
22761 Hamburg
Tel.: +49 (0)40 822 4490 - 0
info@implizit.de

Vielen Dank für Ihre Nachricht!
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Perfectly combined.

Benefit from the strong IMPLIZIT partner network, with just one contact person. We work closely with our partners not only locationwise but also in our way of thinking. You may profit from a variety of specialists while communicating with just one of us.

IMPLIZIT GmbH
Gasstr. 10
22761 Hamburg


Tel.: +49 (0)40 822 4490 - 0
info@implizit.de

Contact
Imprint
Privacy

IMPLIZIT GmbH
Gasstr. 10
22761 Hamburg

Tel.: +49 (0)40 822 4490 - 0
info@implizit.de

Contact
Imprint
Privacy

IMPLIZIT GmbH
Gasstr. 10
22761 Hamburg

Tel.: +49 (0)40 822 4490 - 0
info@implizit.de

Contact
Imprint
Privacy